Our Dedicated Professionals

Our team of experienced industry professionals have dedicated their lives to furthering the betterment of individuals within the addiction treatment space.



Brooke is a highly accomplished professional in the field of behavioral health marketing and a leader in mental health and addiction treatment advocacy. She is responsible for developing and executing marketing strategies that enhance the company’s brand, generate leads, and boost profitability. With her extensive experience and expertise in marketing and advocacy, she has a proven track record of delivering successful marketing campaigns that have increased brand awareness and driven business growth. Her commitment to advancing mental health and addiction treatment advocacy has been instrumental in shaping the future of addiction and mental health treatment.

In addition to her work with Acera Health, Brooke currently serves as the president of the California Alliance for State Advocacy, the California chapter of the National Association of Addiction Treatment Providers (NAATP). In this role, she has been a powerful force in advocating for policy changes that improve access to addiction treatment and mental health services. She has worked closely with policy makers, community leaders, and other stakeholders to develop and implement effective strategies to address the ongoing opioid epidemic and other issues surrounding substance abuse and mental health.

Brooke’s leadership and dedication have made a meaningful impact on the lives of countless individuals and their families struggling with addiction and mental health. She has played a key role in the growth and development of addiction treatment providers in California, ensuring that individuals in need have access to high-quality care. Her vision and commitment to excellence have helped shape the future of mental health and addiction treatment. Her passion for advocacy and marketing, combined with her expertise in the field, make her a true leader in the industry.



Nicole Simpson is passionate about behavioral healthcare. She is an advocate for those living with mental health and substance misuse and is driven to expand access to care. She has a heartfelt desire to cultivate partnerships with creative individuals.

Nicole began her career in the mental health field ten years ago. She soon learned that her passion and heart was working with those who are affected by mental health and substance use disorders, specifically females. Nicole completed her alcohol and drug certification program at the University of California San Diego and will complete her bachelor’s degree in Psychology at Capella University in Summer of 2023

Nicole uses her empathetic and compassionate nature to touch the lives of clients and their loved ones. She believes in self empowerment and brings a holistic and healthy lifestyle approach to her work with clients and their families. Nicole also involves herself in educating our community by volunteering her time with local non-profits that aid those who have suffered trauma and/or sexual assault or domestic violence, as well as advocating for the homeless.



Tamara Jimenez, with a background in studying psychology at Hope University and Liberty University, took a different course in life after starting her own journey of long term recovery. She went to school to become a Certified Drug and Alcohol Counselor and began her work in the field as an adolescent counselor. Over the years she has worked as a Counselor, Family Group Facilitator, Case Manager, Marketer, Alumni Program Manager, and is now the Community Relations Manager at Anaheim Lighthouse. Tamara has a strong passion for bridging the gap and addressing the stigma in the community about addiction. She currently works on building relationships with the Police Department, Fire Department, Chamber of Commerce, Local Business, City Council, Local Advocacy Groups, Schools, State and Federal Elected Officials. She believes that “Collaboration with every aspect of the community is essential if we want to change the way society addresses the illness of addiction. Without conversations and real interaction with each other, not much will change.”



Katy Alexander holds the role of Vice President of Admissions at Saddleback Recovery and Story Wellness.

Bringing with her over 25 years of leadership experience. Katy began working in addiction treatment in 2005. Her passion and dedication to help others comes from her own personal battles with overcoming addiction. Katy believes her personal experience has given her the unique ability to understand what those struggling with addiction or mental health are going through as well as connecting with the families that love them. Katy is a true advocate for family healing and recovery.

Katy has held various positions over the years in admissions, utilization review, billing, outreach and executive leadership which has equipped her with the knowledge and ability to fully understand the inner workings of a successful treatment program. Katy has built lasting relationships with parents in the community and strives to maintain those relationships. She understands the value of our community working together to full help an individual and family in their recovery journey. Katy is a Certified Alcohol and Drug Counselor, in addition to this she has received additional training in clinical, intervention, crisis management, leadership and has attended several self-empowerment workshops for personal and professional growth. This has prepared Katy to successfully lead a team with integrity, ethics and mission-based goals by providing support, identifying strengths and create strategic plans for the overall succession of the team.

A Southern California native, Katy values time with her family and enjoys spending time outdoors with them. She believes she has been gifted a second chance at life through her recovery and is called to help other families receive that same gift.



As outreach admissions coordinator for Saddleback Recovery, Story Wellness & Covenant Hills, Tayler serves as the bridge between our community, outreach and admissions team. She has worked in a myriad of roles in addiction and mental health treatment since 2017 including project management, utilization review, admissions, and case management. Beyond that, she has experience working in hospitals and for various insurance providers.

Working in the mental health and substance abuse field has enabled Tayler to cultivate a skill set that makes her as adaptable as possible, she has learned that working in this field requires one to be able to work quickly and efficiently to ensure clients and families are receiving the care they need.

Tayler currently holds a bachelor’s degree in Healthcare Administration from Concordia University Irvine and a master’s degree in Healthcare Administration as of 2022.

Tayler understands that addiction is a family disease, her ability to support those struggling with addiction or mental health in early recovery, but also to support the family to better understand their loved one and find their own recovery path, is such a unique gift and makes Tayler such an integral part of our team.